Haymarket Media
Transforming Industry Events
My Roll
Oversaw virtual and in-person events for Haymarket US’s Marketing and Tech publications, including PRWeek, SC Media, Direct Marketing News, and Medical Marketing & Media. Led event strategy, execution, and revenue growth, ensuring each event delivered exceptional value to attendees, sponsors, and stakeholders.
Event Types
Annual Award Shows
Conferences & Panels
Tradeshows
Webinars
Virtual Conferences
Impact & Successes
Expanded the annual event portfolio by 45%, introducing new revenue-driving formats.
Increased event revenue by 49% through strategic sponsorships and pricing optimization.
Boosted profitability by 67%, improving operational efficiencies and partner engagement.
New York's Top 100 Events
Making it sizzle….
