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Jijo

Launching a Virtual Fitness Platform with Strategic Partnerships

My Roll

Oversaw the branding and testing phase of Jijo, a two-sided virtual fitness platform connecting certified trainers with clients. Built relationships with trainers, beta testers, and strategic partners to establish trust within the fitness community and set the stage for a successful platform launch.

Event Types

Brand & Virtual Platform Launch: Transforming Virtual Fitness
Developed and executed a high-impact launch strategy, ensuring Jijo’s debut was both visually compelling and strategically positioned. Focused on building credibility in the fitness industry through partnerships, live activation moments, and influencer engagement.

Impact & Successes

Secured a high-profile launch event in Times Square, featuring an announcement on the Nasdaq Tower.

Established and launched a partnership with the American Council on Exercise (ACE), promoting the importance of certified trainers and professionalizing virtual fitness.

Developed and executed a growth strategy that surpassed original pre-launch targets by more than 2X, driving strong adoption from both trainers and clients.

Announcements

Launch Day…