Mashable

Elevating Experiential & Branded Events

My Roll

Oversaw and established tentpole and custom events for Mashable, driving the evolution of the company’s experiential footprint. Developed strategies for expansion, custom activations, and high-impact partnerships, ensuring Mashable events resonated with audiences, sponsors, and media partners.

Event Types

  • Annual Award Shows

  • Conferences & Panels

  • Experiential Activations

  • Meet-ups & Community Events

Impact & Successes

Transformed the experiential division into a profitable business unit, increasing event revenue by 130%.

Increased profit margins by 66%, optimizing operations while enhancing sponsor engagement.

Broke two Guinness World Records, reinforcing Mashable’s brand impact on a global scale.

Awards & Recognitions

Making it sizzle….