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SoulCycle

Launching a High-Energy Live Event Series

My Roll

Brought in to support the launch of SoulCycle’s new live event series, an immersive experience combining live music, VIP-led cycling classes, food, drinks, and community engagement. Oversaw event marketing, registration, branding, and on-site execution, ensuring a seamless and successful rollout.

Event Types

Immersive Fitness & Music Experience: SoulCycle’s Live Event Series. A high-energy fusion of fitness, music, and community, this new event series transformed traditional spin classes into festival-style experiences. Featuring live DJ sets, top-tier musical performances, and exclusive VIP rides, the series was designed to elevate SoulCycle’s brand beyond the studio, creating unforgettable moments for fans and first-time riders alike.

Impact & Successes

Sold out event with over 700 RSVPs, exceeding capacity expectations.

Live performance by Louis The Child and Elley Duhé, enhancing the event’s entertainment value.

Flawless live day execution, creating an immersive, high-energy brand experience for attendees.

Press & Coverage

Making it Sizzle…